Customer Counts

July 13, 2017 |  by  |  News

Did you know that MFM uses a Sample (aka Timed Entry) Count methodology to calculate attendance at the market? This is a popular counting method used at farmers markets across the country. For ten minutes of every hour, one person is stationed at each market entrance.  These volunteers use hand held clickers to count the number of customers who enter.  The numbers are then used to estimate the daily customer count. 

Have you been curious about volunteering but unsure where to start? If you are going to be at the market doing some shopping, consider volunteering for one (or more) of the customer counts.  It takes only ten minutes, and doesn’t require any lifting or physical effort.  It can even be done sitting down.

This is a simple and quick volunteer task that has great benefit to the success of the market. We need volunteers! Email volunteer[at]montavillamarket.org to sign up.


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