Montavilla Farmers Market: A Vendors Perspective

Montavilla Farmers Market: A Vendors Perspective

June 22, 2011 |  by  |  Blog

This should come as no surprise to you, but there is something special about Montavilla Farmers Market (MFM). As consumers, most of us already get it. We recognize the value in accessing quality produce, supporting local agriculture, and having opportunities to interact with our neighbors. However, what many market shoppers don’t realize is that MFM is a great place for vendors too.

The following is a list of ways that MFM is taking care of us vendors:

  • Rigorous vender selection and high standards—You should know that MFM works very hard to provide the Montavilla community with great vendors serving diverse, high quality products. This attention to detail helps reduce vendor competition while increasing opportunities for barter (we like trading our produce for Thai Mama spring rolls, but in the past have swapped for coffee, pastries, bagels, goat cheese, and veggies). The vendor community at MFM is strong as we are a like-minded bunch with a great deal of respect for each other’s work.
  • Providing debit/EBT machine on-site—While not a cheap service, (it costs the market almost $2,000 a season) by helping customers access funds to purchase food, vendors benefit with greater sales.
  • Chef demos—It is wonderful to have professional chefs highlight your produce. Especially for more obscure items, like garlic scapes. We’ve gotten several new recipes and preparation ideas from talking with the weekly chefs. This is great information we pass along to our customers.
  • Durable Dish—This program is vendor friendly for two reasons. First, ready-to-eat food sellers aren’t required to purchase compostable dishes or containers. Secondly, solid, reusable dishware creates a much nicer dining experience, encouraging market goers to hang around longer.
  • Paying with tokens—Musicians and community partners are paid for their time with market tokens. This means they are only redeemable at the MFM and will eventually end up in vendor’s tills.
  • Promotion—MFM promotes its vendors though e-newsletters, blogging, and the Market’s website. Who is going to poke their nose at free advertising?
  • Direct deposit—Vendors are now given the opportunity to have market checks deposited into their accounts. While this might not seem like a major perk, it actually makes a significant impact. Not only does it save MFM money, but also allows vendors to spend more time focusing on important activities, like growing food or making humus.
  • Vendor potluck—In September, MFM hosts an event to show appreciation for all the vendors and volunteers who played a role in the season’s success. Knowing that it’s impossible to upstage the farmers on food, the market takes the safe route and brings beer.
  • Organization—One of the most critical aspects for vendor satisfaction is the way a market is managed. Through the tireless work of Market Manager Gretchan Jackson and new hires Nicolette Smith (Financial Operations Coordinator) and Erin Roycroft (Volunteer Coordinator), this market never skips a beat.

There is a symbiotic relationship between the market, its vendors, and its customers. Keeping vendors happy ensures the market always has greatproducts and wonderful sellers, which in turnencouragespatronage. This brings me back to my original point—MFM is special. As it has grown, there has been continued recognition that the quality of a market is defined by the people who partake in it. This includes both the vendors and consumers. Providing incentives for each of these groups ensures long-lasting market vibrancy.


Fiddlehead Farm

1 Comment

  1. You rock Rowan! Thanks for all of the kudos.

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